Our story

Gynecological examinations and childbirth are intimate, vulnerable moments in a woman’s life. But the tools used in these moments often feel cold, outdated, and uncomfortable. At Induvita, we believe we can do better.

The founders of Induvita, Hege Hansen in blue scrubs and Stine Andreasen in white medical scrubs, standing side by side inside a hospital corridor, smiling at the camera.

Gynecologist Stine Andreasen,CMO (left), and midwife Hege Hansen, CEO, founded Induvita in 2022.

With more than 20 years of combined clinical experience as a gynecologist and a midwife, we grew increasingly frustrated by how much of women’s health equipment was originally designed for other purposes – and not optimized for women’s needs.

This is why we, in 2022, founded Induvita – built on decades of clinical expertise and innovation and a beliefe that we can do better. Because a birth is not just a medical procedure; it’s one of life’s most defining experiences. And a gynecological proseadure Should not be frightening or more uncomfertable than it has to be. From our own experience, we know that better equipment can create a gentler start – and a better birth story.

Our mission is to make vaginal examinations and childbirth less painful, less risky, and less frightening – while improving outcomes and maintaining clinical precision.

With early support from our partners financially and professionally, we’ve been able to transform our frustration into purpose – and our purpose into products that truly make a difference.

Induvita is shaping the future of women’s health – do you want to join us?

Clinical needs

Birth initiation is common due to various medical challenges in pregnancy. In Norway alone, about 15,000 births are induced per year*. Due to the low risk and high efficiency, the preferred method of initiation is the use of a balloon catheter inserted through the cervix of the pregnant**.

Such initiation can lead to a prolonged birth and be challenging for the woman, both physically and emotionally. The equipment used for this today is usually a urinary catheter for men. The speculum used is the same as for all other women.
During the development of induction catheter and speculum, we saw the great need for a multifunctional simulator for training on gynecological examinations and procedures, but also for training on examination during childbirth. Such simulator training will increase competence for the best possible diagnostics and treatment.

For now, the portfolio consists of three products that have full independent value, but at the same time complement each other.

* Medical Birth Registry

** Norwegian Gynecological Association

The team

Partners

We are proud to be supported by a strong network of people and organizations, and we are so grateful for all your advice, knowledge and enthusiasm you share with us.

In 2024, we were selected to participate in DNB’s Healthcare Innovation Accelerator. Watch the video to learn more about the journey and the insights we gained along the way.

  • Carl-Gustaf Lundholm

    Kadabra

    Experienced Industrial Designer with a demonstrated history of working in the design industry. Carl-Gustaf is our Lead Designer of all our products and an important consultant on everything that concern design and function.

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    Martin G. Ringdalen

    Kadabra

    Mechanical engineer who strongly believes in bridging the fields of design and engineering – since user experience ultimately depends on what is hidden under the hood, as much as any other factor within the design discipline.

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    Anastasiya Dykyy

    Inventas

    Experienced in the fields of Biomedicine and MedTech, with a background in Molecular Medicine. Assisted companies in developing novel medical devices in compliance with applicable regulations (e.g. MDR, IVDR). Anastasiya is performing the regulatory work for us on both Vega® Speculum and Iola® Catheter.

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    Pål Ove Henden

    KPB

    Senior advisor and team leader at KPB, and works in the fields of innovation, business development, strategy, project management and clusters/networks. Pål Ove is our Business Developer and closest advisor.

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    Jon Dagson Heggstad

    Bryn Aarflot

    Extensive experience in general and strategic patent advice, preparation of patent applications, patent literature searches, case management, intervention analyses, including due diligence and analysis of freedom to operate, objections, administrative restrictions and litigation. Jon prepares and administers patents applications for Iola® Catheter, including EPO and PCT authorities

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The board